Altumint

Delivers AI-powered video recognition systems for full-spectrum vehicle detection and traffic enforcement.

Project Summary

Created a product-driven website for Altumint to promote its Pro AVR™ system. The site communicates AI-powered vehicle recognition features, unique data accuracy, and real-time roadway monitoring capabilities.

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Challenge

Altumint builds AI-powered vehicle recognition and automated traffic enforcement technology for public safety, yet its website did not reflect the sophistication of the product. The company needed to replace an outdated site with a more professional, product-driven experience that could clearly explain a technical offering to two very different audiences: government and law enforcement buyers evaluating the technology, and potential investors assessing the company. The new site had to communicate complex capabilities such as full-spectrum vehicle detection, license plate recognition, and real-time roadway monitoring in a way that felt credible, modern, and easy to understand.

Solution

  • Redesigned and developed a product-driven website built to present Altumint’s Pro AVR system and its AI-powered vehicle recognition capabilities with clarity and authority.
  • Structured the content and user journey so technical features such as full-spectrum vehicle detection, data accuracy, and real-time roadway monitoring were easy for both agency buyers and investors to follow.
  • Supported the launch with branding, graphic design, UI work, and animation that brought the product story to life and reinforced a professional, public-safety-grade brand.
  • Built the site on WordPress so the Altumint team could manage and expand content over time, with ongoing upgrades and maintenance handled under retainer.

Design Highlights

A sample of key screens from the Altumint site, including product storytelling for the Pro AVR system, feature explanations for AI-powered vehicle recognition, and layouts designed to communicate accuracy and real-time monitoring. The design aimed to feel modern, credible, and clear so that government, law enforcement, and investor audiences could quickly understand the technology and its value.

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We've been very satisfied with what we've seen.

President, public safety technology company

View full review on Clutch

A more professional site that attracted both customers and potential investors.

Design and Build Process

The engagement began with discovery and planning to understand Altumint's product, audiences, and goals, then moved into site architecture and content mapping that organized a technical offering into a clear story. Design In DC designed the interface and supporting visuals, including graphic design, UI, and animation for product demonstrations, before developing the site in WordPress and carrying it through testing and launch. A team of three primary contacts, with five to six people involved overall, kept the work moving, with clear communication and documentation handled through Slack. Project management was described as excellent, with mostly on-schedule delivery, and the relationship continued under retainer for ongoing upgrades and maintenance.

Conclusion

The finished site gave Altumint a more professional, product-driven presence that matched the sophistication of its AI-powered vehicle recognition and traffic enforcement technology. By combining clearer architecture, strong visual and animation work, and a manageable WordPress backend, the redesign helped Altumint present a complex product with confidence and attract both customers and potential investors. The ongoing retainer relationship continued to support upgrades, additional UI work, and new content as the company grew.

Frequently Asked Questions

Quick answers to common questions about Altumint, the Pro AVR vehicle recognition system, automated traffic enforcement, and the agencies and communities the technology serves.

Altumint is a public safety technology company that delivers AI-powered video recognition systems for full-spectrum vehicle detection and automated traffic enforcement, helping communities improve roadway safety.

Pro AVR is Altumint's AI-powered automated vehicle recognition system. It can identify vehicle make, color, type, state, and license plate, recognize unique attributes, and capture vehicles even when plates are missing or obstructed, all while monitoring roadways in real time.

Altumint serves law enforcement agencies, education and school zone safety programs, and transportation and roadway authorities that want accurate vehicle detection, traffic enforcement, and investigative support.

Altumint needed to replace an outdated website with a more professional, product-driven site that could clearly explain a technical offering and build credibility with both government buyers and potential investors.

Design In DC redesigned and developed the Altumint website and supported the launch with branding, graphic design, UI work, and animation for product demonstrations, with ongoing upgrades and maintenance under retainer.

Visitors can explore the Altumint website to learn about the Pro AVR system, automated traffic enforcement, and the company's public safety solutions, then contact the team directly to discuss a deployment.

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