CiviClick

A civic tech platform helping organizations mobilize supporters for digital advocacy and policy engagement.

Project Summary

CiviClick engaged Design In DC to build a dynamic, scalable website with custom illustrations and animations. All-new content was developed to support the brand’s goals, resulting in an engaging experience across both the website and accompanying app.

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Challenge

CiviClick set out to build advocacy software that personalizes the advocate experience and helps public affairs teams, associations, and nonprofits mobilize supporters at scale. To compete with established legacy vendors, the company needed a corporate website built from scratch that could explain a sophisticated platform clearly, present the brand with real credibility, and convert visitors into qualified demos. The site also had to be dynamic and scalable, support brand-new content written specifically for the launch, and work in step with the company’s accompanying app so the full product story felt cohesive.

Solution

  • Built the CiviClick corporate website from scratch in WordPress, with a high-performance build engineered for traffic, speed, and scale.
  • Created custom illustrations and animations that brought a complex advocacy platform to life and set the brand apart from legacy competitors.
  • Developed all-new content through a highly collaborative copy and content handoff process, structuring the story for advocates, associations, agencies, and corporate teams.
  • Moved through multiple design iterations, from early concepts to high-fidelity wireframes, then carried the approved direction into a polished final build.
  • Provided ongoing hosting and maintenance so the platform stayed fast and dependable after launch.

Design Highlights

A sample of key screens from the CiviClick build, including the homepage story, solution pages for CiviClick and CiviBoost, and audience pages for agencies, companies, nonprofits, and associations. The design pairs custom illustration and animation with clear, conversion-focused layouts that guide visitors from curiosity toward a scheduled demo.

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They surpassed any other web development firm that I've worked with in the past.

Chazz Clevinger

Founder and CEO, CiviClick

View full review on Clutch

Up to 1,000 organic views per day, a 42% email open rate, and a 24% click-through rate to 18,000 recipients after launch.

Design and Build Process

The engagement moved from discovery and brand goals into a collaborative content and copy handoff, where CiviClick shaped the messaging and Design In DC carried it through the design workflow. From there the team created custom graphics and progressed through multiple design iterations, from early concepts to high-fidelity wireframes, before building the WordPress site for performance at scale. Design In DC then handled testing, launch, hosting, and ongoing maintenance. The project ran on a clear cadence through Slack, Google Meet, email, and phone, and the client described the delivery as flawless, high quality, and well organized, completed within budget and on deadline.

Conclusion

The finished website gave CiviClick a credible, scalable digital presence that matched the ambition of its advocacy platform and helped the brand stand apart from legacy vendors. Custom illustration, animation, and purpose-built content made a sophisticated product easier to understand, while a high-performance WordPress build supported real traffic from day one. The client reported strong outcomes after launch, including up to 1,000 organic views per day, a 42% email open rate, a 24% click-through rate to 18,000 recipients, and roughly 4,000 site visits in the 24 hours following a send. With hosting and maintenance in place, CiviClick had a dependable foundation for continued growth.

Frequently Asked Questions

Quick answers to common questions about CiviClick, the advocacy platform, the organizations it serves, and the website Design In DC built.

CiviClick is grassroots advocacy software that personalizes the advocate experience and helps organizations mobilize supporters for digital advocacy and policy engagement, replacing repetitive form letters with more individual, meaningful outreach to elected officials.

CiviClick serves public affairs teams, associations and trade groups, nonprofits and issue advocacy organizations, agencies, and corporate teams that want to run advocacy campaigns and engage policymakers at scale.

Design In DC built the CiviClick corporate website from scratch in WordPress, created custom illustrations and animations, developed all-new content, and provided hosting and maintenance after launch.

The client reported up to 1,000 organic views per day, a 42% email open rate, a 24% click-through rate to 18,000 recipients, and roughly 4,000 site visits in the 24 hours after a send.

CiviClick compared Design In DC against other firms during its search and selected the team it believed would do the best job. The client later said Design In DC surpassed any web development firm they had worked with before, delivering quality within budget and on deadline.

Visitors can explore the CiviClick website to learn about the platform, the CiviClick and CiviBoost solutions, and the audiences it serves, then schedule a demo or contact the team directly through the site.

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