A cognitive training platform designed to improve neuroperformance for athletes and professionals.
Reflexion’s site was custom-built with interactive animations and dynamic features using modern front-end frameworks. It was later integrated into WordPress using Gutenberg blocks. The user experience reflected the interactivity of their fitness app developed in partnership with Under Armour.
Reflexion needed a website that could support product launch, better explain a complex performance-training offering, and move the company off a static HTML setup into a platform the marketing team could update more easily. The new site also had to feel premium enough to match the product experience while helping convert more visitors into real sales opportunities.
A sample of key screens from the redesign, including product storytelling, animated interface moments, and conversion-focused layouts. The design aimed to feel modern, responsive, and premium while supporting a clearer customer journey from curiosity to demo or purchase intent.
They provided a level of service that was easily beyond their cost.
More leads and stronger lead-to-opportunity conversion after launch.
The engagement moved from brainstorming and discovery into site architecture, content mapping, and wireframes before progressing to high-fidelity mockups and animation work. Design In DC then developed the frontend experience, implemented the WordPress backend, and carried the site through testing and rollout. Throughout the project, the team worked in a high-touch way with daily Slack communication and Figma collaboration, helping the final product feel both polished and responsive to feedback.
The finished site gave Reflexion a more premium, interactive digital presence that better matched the quality of the product and made the story easier to understand. By combining stronger architecture, motion-driven design, and a manageable WordPress backend, the redesign helped support launch, improve conversion performance, and give the team a stronger platform for future marketing.
Quick answers to common questions about Reflexion’s products, training approach, and the type of athletes and organizations the platform serves.
Reflexion is a cognitive training platform designed to improve reaction time, eye-hand coordination, anticipation, and other performance-related neuro skills for athletes and other high-performing users.
Reflexion serves athletes, coaches, training facilities, and other performance-focused users who want structured cognitive training supported by modern hardware, software, and performance data.
The redesign helped simplify a complex product story, support launch goals, improve lead generation, and move the company from a static HTML setup to a more flexible WordPress-based platform.
The site needed to feel premium, interactive, and modern so it could reflect the energy of the product itself while making the benefits easier for prospective buyers to understand.
Reflexion combines digital interfaces, performance data, and interactive training experiences to help users build neurocognitive skills that matter in sports and other high-speed environments.
Visitors can explore the Reflexion website to learn about the platform, product options, and training approach, then request more information or contact the team directly through the site.
